Privacy Policy

Last updated: April 30, 2026

1. Data controller identification

This website (amoraltaco.com.co) is operated by Amor al Taco, a Mexican taqueria located at Tv. 57 #104b-86, Puente Largo, Suba, Bogotá, Colombia. For matters related to this privacy policy you can contact us via WhatsApp at +57 320 332 3301.

2. Data we collect

We only collect the personal data necessary to respond to your inquiries, manage bookings and, where applicable, process orders:

• Full name
• Email address
• Phone number
• The message or inquiry you send us
• Date and number of guests (in case of bookings)

We do not collect sensitive data as defined in article 5 of Colombian Law 1581 of 2012.

3. Purpose of processing

We use your data exclusively to:

• Respond to your requests, inquiries or bookings
• Communicate with you regarding your orders or bookings
• Improve our service based on your feedback

We do not sell, rent or share your personal data with third parties for external commercial or marketing purposes.

4. Cookies and similar technologies

This site uses first-party cookies for two purposes:

• Technical cookies: essential for site operation (selected language, interface preferences).
• Analytics cookies: we use Google Analytics 4 (cookies _ga and _ga_*) to measure site usage in an aggregated, anonymous way — visits, page views, traffic sources (UTMs), events of interest (clicks on menu, Rappi, WhatsApp, Google reviews). This data helps us improve the user experience and measure the effectiveness of our digital marketing efforts. The information is NOT used to identify you personally.

We do not use advertising tracking cookies, retargeting, or third-party cookies beyond those mentioned. You can disable cookies from your browser settings at any time — the site will continue to work normally.

5. Third-party services

Some features of the site integrate third-party services that may collect data according to their own policies:

• Google Analytics 4 (anonymous, aggregated usage statistics): policies.google.com/privacy
• Google Maps (location map): policies.google.com/privacy
• Cloudflare (site hosting and security): cloudflare.com/privacypolicy
• Rappi (home delivery): legal.rappi.com
• Formspree (contact form processing): formspree.io/legal/privacy-policy

6. Retention period

We retain personal data for the time necessary to fulfill the purposes described, and for a maximum of five (5) years from the last interaction, unless a longer legal retention obligation applies.

7. Your rights as a data subject

Pursuant to Colombian Law 1581 of 2012, Decree 1377 of 2013 and other related regulations, you have the right to:

• Access, update and rectify your personal data.
• Request proof of the authorization granted for processing.
• Be informed, upon request, about the use that has been given to your data.
• File complaints with the Superintendence of Industry and Commerce (SIC) for violations of the law.
• Revoke authorization and/or request the deletion of your data when constitutional principles and guarantees are not respected.
• Access free of charge your data that has been subject to processing.

To exercise any of these rights, write to us via WhatsApp at +57 320 332 3301 with your request.

8. Security

We adopt reasonable measures to protect your data against loss, unauthorized access or misuse, including encrypted connections (HTTPS), secure storage and access restricted to authorized personnel.

9. Changes to this policy

We reserve the right to modify this policy. Any change will be posted on this same page with the update date. We recommend reviewing it periodically.

10. Applicable legislation

This policy is governed by Colombian law, in particular Law 1581 of 2012 on personal data protection, Decree 1377 of 2013 and other related regulations.